Design Contest
FESTI:
Local festival Metaverse platform
Role
Content Strategy, UIUX, Prototype
Tool
Figma, Sketch, Blender, Illustrator, After Effect
Timeline
2021.08 - 2021.11
Host
Ministry of Culture, Sports and Tourism of Korea
Overview
According to government Survey,
I found out that foreigners have the most accessibility online,
and the image of cultural heritage is the most positive among other fields.
Problems
-
The ticket booking websites are scattered. Also, booking is difficult for foreigners because mostly there is no translated information.
-
Metaverse content such as AR/VR that foreigners can fully enjoy is limited, and
there is a lack of promotion. -
It is complicated for foreigners to find information on new/diverse Korean local festivals which leads to a Regional economic downturn.
API analysis
For Business strategy, I researched government API data that can be used for constructing list of local festival pages. I figured out this research help developers with the platform.
1.Thumbnail image / Festival photo/Location/Period/Charge/Timeline.
2.Data Filter by region & year.
[API LINK]
https://www.mcst.go.kr/kor/s_culture/festival/festivalList.jsp
1.Performance list by period/region/field.
2. Culture Newsletter API.
3. List of cultural institution information
[API LINK]
https://www.culture.go.kr/culturedata/cultureSqApi.do?flag=G
1.Culture video contents.
2.Local promotional videos support
3.Local festival production support
[API LINK]
https://www.culture.go.kr/data/openapi/openapiList.do?category=D
1.Entertainment show data.
2. K-drama data.
3. K-POP contents.
[API LINK]
Flow/Cultural Modeling
Through Flow modeling, I found the business&culture relationships with 4 groups
Pink group: OTT Company
Yellow group: Government
Green group: Foreign post / influencer
Mint group: domestic and foreign tourists
-
OTT company
Provision of K-drama/Entertainment Contents & Information
-
Government
> Provision of local data
> Support for Festival R&D cost
> Support for overseas distribution tax -
Foreign post / influencer
Possibility of collaboration between overseas influencer and domestic local culture
-
tourists
> Help revitalize the local economy
> Obtaining data from various countries
#01. VR contents
Searching Local Festival
You can search for a traditional Korean local festival and experience VR culture.
Exploring
VR Space
with Character
It provides explanations of traditional culture / meaning / OTT content at the same time.
#02. AR contents
Exploring with AR contents
You can travel around with ar contents. It provides historical information in real-time.
If you want to see the full video, feel free to email me.
What I learned
This Metaverse contest was held by the Ministry of Culture, Sports, and Tourism of Korea in 2021. I was excited to participate because I needed a project that allowed me to experience new fields and be creative, and I think this was an excellent opportunity for that.
I searched Data API, and Content strategy, and learned how AR works in the platform, and understand how to apply technology and special effects to the app. Fortunately, Our team was able to win special, and incentive awards! This experience was a great opportunity for me to face the challenge & try new, different fields.
