Graduation Project

WITTY:
App for participating
in meme play

Role

UIUX

Process

Empathize-Define-Ideate-Design-Test

Timeline

2020.09 - 2020.12

Host

Hongik University, South korea

Overview

Our Team found out that the MZ generation has begun to use memes as a concept of reprocessing and reinterpretation beyond just copying content on social apps. "Pan play" is a new word that combines "Pan" of the playground and "Play," which is a play culture of the MZ generation, and it leads to the recreation of fun content or images. As if editing comments running on YouTube videos and reprocessing them into video content again, it has expanded to the form of producing various gifs and memes as it takes on the role of reproducers, not just media consumers.

Example of using meme as a concept of reprocessing and reinterpretation.

Problems

01. Lack of meme platforms
Existing platforms such as Giphy, Facebook, Instagram, and TikTok are not a suitable platform for active memeplay. — 01. Lack of meme platforms

Existing platforms such as Giphy, Facebook, Instagram, and TikTok are not a suitable platform for active memeplay.

02. Difficulty of tracking copyright
Due to the nature of meme culture, a lot of reprocessing occurs, and it is difficult to protect their original and copyrights — 02. Difficulty of tracking copyright

Due to the nature of meme culture, a lot of reprocessing occurs, and it is difficult to protect their original and copyrights

03. Lack of communication space
There is not enough space to communicate only with memes, so various new memes are not activated. — 03. Lack of communication space

There is not enough space to communicate only with memes, so various new memes are not activated.

Desk Research

We defined & interviewed our target Users. To understand existing features, we also analyzed other social media platforms that are frequently used in Korea.

We analyzed 6 main platforms that people use & communicate a lot with memes in Korea.
[ key features ]
1.Identifying copyright
2.Anonymous
3.Recreating meme ( gif, image ..etc)
4.Reaction to contents
5.Sending Mission

Field Research - Interview

01

People who enjoy watching memes through the app

02

People who enjoy watching memes through the app.

03

People who use memes in app frequently.

Insight

Meme producers
· I want to see people's reactions.
· I hope copyright is tagged on the meme.
· I want to create memes in the app. — Meme producers

· I want to see people's reactions.
· I hope copyright is tagged on the meme.
· I want to create memes in the app.

Heavy participant
· There aren't many memes other than jpeg.
· I want people's reactions to my meme.
· Instagram relay is static, so it's not fun. — Heavy participant

· There aren't many memes other than jpeg.
· I want people's reactions to my meme.
· Instagram relay is static, so it's not fun.

Light participant
· Memes get bored easily
· The process of finding specific gifs is complicated.
· A lot of people use textless gif chatting these days. — Light participant

· Memes get bored easily
· The process of finding specific gifs is complicated.
· A lot of people use textless gif chatting these days.

Final Work

Live Quest

Users can filter gifs in popularity or random order, watch other users who participated in memeplay.

If you click the Live Quest banner, you can participate in the gif play with a timeline. It provides related keywords automatically when searching, enabling convenient meme search.

MEME PLAY

By clicking GIF, you can see memes reprocessed by others, and you can send reactions, participate in reprocessing, and save them in mypage & gallery.

MEME TOSS

You can randomly toss to 5 anonymous people.
It helps to participate without burden. In the last step, you can enter the title & keyword and complete the upload with the consent of the copyright terms and conditions.